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Saturday, March 28, 2015

The Weekend Podcast: Adam Mulholland On SEO Versus Social

In various posts, I have said that SEO is dead. Well, after listening to Adam Mulholland’s podcast, I hae changed my opinion. It’s not dead, it just has much less value than it used to have. There are still basic SEO things you should do to your site such as proper HTML tag usage and
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Saturday, March 28, 2015 | Be first to comment

How To Create Your Own Social Media Voice

Do you know what a ‘social media voice’ is? Dorien Morin-van Dam at SteamFeed discusses what it is and how to create your own. In case you are wondering, ‘A social media voice is the branded voice you use to communicate with your online community. A social media voice, when done right, develops a personality,
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Friday, March 27, 2015 | Be first to comment

Top Social Media Tips For Event Attendees

Stephanie Nissen at SheOwnsIt has some great suggestions on how to keep the conversation going after an event is over. In 5 Ways To Use Social Media As An Event Attendee, she lists simple ideas to enhance the experience and make it more fun! When you decide to attend a conference, seminar, workshop, or summit,
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Friday, March 27, 2015 | Be first to comment

Meerkat And Marketing – Eight Ideas For Brands

Want to use Meerkat but not sure how to fit it in to you current marketing plans? Anna Francis has some great ideas on what you can do with the livestreaming app. Her suggestions include using it at events or product demonstrations. Check out her post, Eight ways brands can add Meerkat into their marketing
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Friday, March 27, 2015 | Be first to comment

Facebook Account Cull Update, Page Likes Down By 3 or 4 percent

David Cohen at Social Times reports on the after affects of the recent cull of Facebook accounts. The cull was needed to remove deactivated or memorialised accounts, which in turn affected page like counts. Many saw drops but the amount depends on which group you are in, more or less than a million likes… From
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Thursday, March 26, 2015 | Be first to comment

Twitter’s Periscope Has Launched, The Competition For Livestreaming Heats Up

Twitter’s live streaming app, Periscope, has now launched. It’s available for download but only for iOS at the moment. The website gives no indication when and if other platforms will be supported. Techcrunch takes a look at the history of the app, who’s behind it and how it ended up being a Twitter product –
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Thursday, March 26, 2015 | Be first to comment

How A Yo-Yo Company Used Social Media To Survive The Ups And Downs

There’s a great guest post by Chris Mikulin on Bryan Kramer’s site. Chris started a yo-yo company, CLYW, and soon found how good social media was for connecting with current and future customers. While this may sound like most companies do but Chris found that yo-yo’ers can be in isolated groups all around the word. Social
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Thursday, March 26, 2015 | Be first to comment

Meerkat, How To Avoid Being Really Bad At It

There are two good signs that Meerkat is going to be sticking around for a quite sometime, ‘how-to’ guides are being written and the small matter of a $12M investment. The first how-to guide that I have come across is by Andrew Littlefield and posted on Medium – How to Not Suck at Meerkat. If
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Wednesday, March 25, 2015 | Be first to comment

Seven Sites And Apps For Creating Social Media Images

Rebekah Radice has posted a list of handy tools for making social media images. She describes the advantages of each one and their features. Images are great for marketing campaigns as they can get more attention and social shares… From 7 Best Visual Marketing Apps to Create Social Media Graphics… Are you using graphics in
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Wednesday, March 25, 2015 | Be first to comment

How A Well Crafted Tweet Gained 20k impressions

The Medium post by Charlie Lawrance – The unexpected response from a tweet about the #Oreoeclipse campaign – is short but very informative. It demonstrates what can happen to a thought out and well conceived tweet. The response I got from a quick tweet I sent about the Oreo Eclipse Campaign came as such a
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Tuesday, March 24, 2015 | Be first to comment