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Thursday, December 18, 2014

Can You Really Market Brands or Products On Vine?

Most marketing talk is about Facebook these days. Sometimes there a post about Twitter or Pinterest. But what about Vine? How far can you go with a looping 6 second video? According to Bidisha Gupta, there are 11 Ways to Promote Your Brand or Product Through Vine Got six seconds? That’s enough to promote an idea, product, service or
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Thursday, December 18, 2014 | Be first to comment

Are Social Media Analytics Tools Failing Businesses?

What’s your opinion of social media analytics tools? Are any of them any good? Angela Hausman PhD has written 7 Reasons Why Social Media Analytics Suck… Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better
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Wednesday, December 17, 2014 | Be first to comment

James Blunt – Master Of Twitter 2014

Back in 2013 I called James Blunt the ‘Twitter Master’. All the things he did then that made him a star, he’s still doing it now. So for 2014, James Blunt wins again… Here are my 5 favourite tweets as found on 32 Times James Blunt’s Comebacks Won Twitter In 2014 by Robin Edds…  

Wednesday, December 17, 2014 | Be first to comment

The Hashtag That Demonstrated Defiance and Solidarity #IllRideWithYou

Now that the shooting incident at Lindt Chocolat Cafe in the heart of Sydney is over, the talk over weapons, Muslims and terrorism will continue. In the mean time, the Australian people have come together to support not only each other but also the Muslims in their community. What started as a basic idea has grown
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Tuesday, December 16, 2014 | Be first to comment

100,000 WordPress Sites Hit By ‘Soak Soak’ Malware

Hackernews is reporting that at least 100,000 WordPress sites have been hit by Malware… The news broke throughout the WordPress community earlier Sunday morning when Google blacklisted over 11,000 domains due to the latest malware campaign, that has been brought by SoakSoak.ru, thus being dubbed the ‘SoakSoak Malware’ epidemic. Infections are still going on and
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Tuesday, December 16, 2014 | Be first to comment

How To Reach Out With Your Own Meme

Elizabeth Victor posted an interesting guide at MarketingProfs, How to Use Internet Memes to Market Your Content, Your Products, and Your Brand.  In case you are not aware of what a meme is, here’s a quote from Wikiepedia… A meme (/ˈmiːm/ meem) is “an idea, behavior, or style that spreads from person to person within a
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Monday, December 15, 2014 | Be first to comment

Why Google Plus Should Be Part Of Your Content Strategy

Kelly Shepsko on Business2Community posted 5 Reasons Why Your Business Still Needs Google+ In regards to daily active users, we all know that Google+ isn’t any Facebook, but that doesn’t mean that it’s not incredibly useful for your business. While this platform isn’t as massive as the other social giants, there are still 540 million monthly
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Monday, December 15, 2014 | Be first to comment

Facebook Still Important For Marketers

Despite the complaints about the effectiveness of Facebook pages, it’s still an important source of traffic –  says Joe Lazauskas at Contently… After all, the main focus of my job is to publish content that attracts readers. And despite all the “Facebook sucks!” rhetoric circulating in the brand marketing world, Facebook is still the most important
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Monday, December 15, 2014 | Be first to comment

Spanish Newspaper Publishers: Google News, Please Don’t Go!

  More on Google News leaving Spain, Matthew Bennett from The Spain Report posted – Spanish Newspaper Publishers’ Association Now Asks Government To Help Stop Google News Closure The main media lobby behind Spain’s new intellectual property law, which caused Google to announce late on Wednesday night that it was to close Google News in Spain,
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Saturday, December 13, 2014 | Be first to comment

Take The Party To Twitter and Start Brand Building

We all like to go parties, just some of us don’t get invites – sniff. So why not create your own? Julie Nowell at ‘Three Chickens And A Boat’ has written how you can have your own party on Twitter, The Skinny on Twitter Parties… Every weekday evening, between 8pm and 10pm EST Twitter comes alive. It
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Friday, December 12, 2014 | Be first to comment