The latest sensation that people are talking about is Viddy, a video sharing network. It has an estimated 38 million users since its launch just 16 months ago. Short video clips or Viddy’s, are captured with an iPhone and uploaded as the mobile video-sharing app is available only on iOS. Each clip can only be up to 15 seconds.
Britney Spears, Taylor Swift, Jessica Alba and Justin Bieber are just a few of celebraties using the service. However companies are jumping on quick.
From Los Angeles Times, Viddy builds a fan base as the Twitter for videos…
Businesses are joining too. General Electric, Southwest Airlines and fashion house Diane von Furstenberg are using the app to promote their brands for far less than what it would cost to shoot a professional commercial. The casual approach also makes huge corporations seem more relatable, company officials said.
At Southwest, the low-cost airline has used its Viddy account to showcase the company’s offbeat culture, posting guess-the-airport videos and clips from inside the cockpit. One viddy featured a live bald eagle that had traveled to Kansas City, Mo., on a Southwest flight for a Fourth of July celebration.
“It’s impossible to ignore a platform of 38 million users,” said Brooks Thomas, emerging media coordinator at Southwest, who shoots and posts the airline’s viddys. “Viddy was a no-brainer.”